Rosalind Krauss Reinventing The Medium Pdf -

Ironically, searching for the "Rosalind Krauss Reinventing the Medium PDF" is a perfect example of her thesis. The PDF is a technical support . It is a specific format (Portable Document Format) with its own recursive rules: hyperlinks, searchability, fixed pagination, and the scroll wheel.

To understand why "Reinventing the Medium" is so important, one must first understand the moment in which it was written. By the late 20th century, the traditional understanding of an art "medium" was in a state of collapse. The concept of medium specificity, famously championed by the formalist critic Clement Greenberg, argued that each artistic medium had a unique, inherent essence. For painting, that essence was "flatness"; for sculpture, it was three-dimensionality. The goal of art, in this view, was to purify the medium by eliminating anything extraneous.

: Krauss devotes the final part of her essay to analyzing this Irish artist's work. In his pieces, she identifies the unique historical moment in photography's evolution where its very obsolescence becomes a condition for its reinvention. rosalind krauss reinventing the medium pdf

In cinema, the "technical support" might be the synchronized sound or the physical celluloid, which artists like Vertov or Marclay manipulate to reveal the nature of the art itself. III. The Post-Medium Condition

It retains a relationship to past forms of expression, acting as a counterweight to the disposable nature of commercial culture. Case Studies: Benjamin and Broodthaers To understand why "Reinventing the Medium" is so

In the landscape of late 20th-century art criticism, few essays have disrupted established paradigms as profoundly as Rosalind Krauss’s "Reinventing the Medium." Originally published in 1999, this seminal text addresses a critical crisis in contemporary art: the apparent death of traditional artistic mediums like painting and sculpture, and the rise of a homogenized, commercialized "post-medium condition."

For academic citation: Krauss, Rosalind. “Reinventing the Medium.” Critical Inquiry, vol. 25, no. 2, 1999, pp. 289–312. JSTOR, http://www.jstor.org/stable/1344239. For painting, that essence was "flatness"; for sculpture,

Reinventing the Medium" (1999) Rosalind Krauss explores how photography shifted from an aesthetic object to a theoretical one, eventually leading to a "post-medium condition" where artists must invent their own specific "technical supports"

To understand why Krauss felt the medium needed reinvention, one must first understand what she was reacting against.