Ben Settle Email Players 1 15 New [TRUSTED]

Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.

Even though these early volumes were written in the past, the principles remain "new" because they contradict modern, sterile marketing trends.

Settle encourages a strict approach to subscriber management. This includes welcoming unsubscribes and permanently blacklisting people who cancel paid subscriptions to maintain a core audience of highly qualified buyers.

Sending an email every single day to stay top-of-mind. ben settle email players 1 15 new

Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook

Settle emphasizes that how you write is more important than the tools you use. He often references a specific psychological technique on "page 12 in the January 'Email Players' issue" that demonstrates how to ethically use persuasion principles to keep customers engaged. The focus is on understanding human nature, not tracking split-test data.

While the specific contents of each issue change, the first 15 issues generally establish the —the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle Ben Settle’s approach to email is often called

Understanding the fundamental strategies found in the early legacy issues is essential for any modern copywriter looking to implement Settle's methodologies today. The Genesis of Email Players (Issues 1–15)

If you want to know exactly how I write emails that build loyalty (and sales) without the "blast" mentality, I break down the exact templates in the Email Players back issues.

: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works Key Components Typically Found in Early Issues (1–15)

, a field manual derived from his retired "Street Smart Email" system. Building a Responsive List

Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.

As algorithms change and privacy laws tighten, traditional social media ad costs continue to skyrocket. This shift has forced businesses back to the one channel they truly own: their email list.

The collection represents the foundation of Ben Settle's provocative "Settle-style" email marketing philosophy. This series of monthly physical newsletters, widely regarded as a masterclass in direct-response copywriting, moves away from traditional "value-added" marketing to focus on building deep authority and high-converting relationships through daily entertainment and direct selling. Core Philosophy: The "Settle Way" of Email