Indian lifestyle is heavily influenced by the film industry, which dictates trends in music, fashion, and even wedding choreography.
Documenting the history and revival of specific weaves like Banarasi silk, Kanjeevaram, Chikankari, and Khadi. Indian lifestyle is heavily influenced by the film
The Soul of a Billion: Exploring the Vibrant Tapestry of Indian Culture and Lifestyle which dictates trends in music
Over 32 million non-resident Indians (NRIs) and persons of Indian origin (PIOs) live across the globe. This demographic actively consumes lifestyle content to stay tethered to their cultural roots and pass these traditions down to younger generations. Indian lifestyle is heavily influenced by the film
Detailed lookbooks, makeup trials, and choreography practices generate months of anticipation.
An Indian wedding is not a 3-hour event; it is a 3-day micro-economy. It is the ultimate lifestyle content vertical.