Ben Settle - Email Players 1 - 15 |verified| ✦

In Email Players #9 , Settle shares a client example: a supplement seller who switched from weekly “helpful tips” to daily emails blending personal stories, industry rants, and pure entertainment. Within 45 days, revenue per email increased 212%, and unsubscribes dropped. The lesson? People don’t unsubscribe from frequency; they unsubscribe from boring emails.

: Settle's shift from struggling in MLM and traditional advertising to discovering direct response marketing through the works of legends like Dan Kennedy and Gary Halbert .

"The personalizer is someone who uses personalization to connect with their subscribers," Ben explained. "They use names, locations, and interests to create a sense of familiarity and rapport. Their emails feel personalized and human."

Settle introduces the concept of creating a "common enemy" for your niche. Whether it is "corporate gurus," "fad diets," or "lazy competitors," rallying your list against a shared antagonist builds fierce brand loyalty. Ben Settle - Email Players 1 - 15

The final stretch of this foundational run addresses the long-term sustainability of a daily email ecosystem.

A critical lesson in this phase is "The Bridge." This is the specific paragraph where the writer seamlessly transitions from the entertaining story into the sales pitch. Masterful bridges make the pitch feel like a natural extension of the story rather than an abrupt interruption. Phase 3: Advanced Psychological Levers (Issues 9–12)

While Ben Settle's style is intentionally abrasive and certainly not for the faint of heart, the core psychological triggers he weaponized in those first 15 issues remain completely evergreen. In a world increasingly saturated by generic, AI-generated corporate copy, the raw, human, and wildly entertaining strategies of Email Players are more valuable than ever. In Email Players #9 , Settle shares a

Most marketers are obsessed with the "new"—the latest AI bot, the newest algorithm hack, or whatever "secret" is trending on Twitter this week. But if you look at the first 15 issues of Ben Settle’s Email Players newsletter

These early issues aren't just archives; they are the "Red Pill" for anyone tired of low open rates and "polite" marketing that doesn't sell. What’s inside the "Foundational 15"? The first 15 issues of Email Players

: Strategies to write effective, high-converting emails in as little as 4–5 minutes. Ben Settle - Email Marketing How to Access Content The Power of Email Marketing for Brands With Ben Settle "They use names, locations, and interests to create

This era of Ben's writing focused heavily on dismantling the "buyer's resistance." It provides precise instructions on how to sell to skeptical, cynical, and sophisticated audiences who have "seen it all." 4. How to Apply the Lessons of Email Players 1–15 Today

As Email Players progresses into , the technical mechanics of copywriting take center stage. Settle breaks down the anatomy of a daily email into three distinct phases.

Here is an in-depth breakdown of the strategies, psychology, and tactical shifts taught across the foundational first 15 issues of Ben Settle's Email Players . 1. The Core Philosophy: The Death of the "How-To" Email