Explores customer perceived value (CPV), total customer satisfaction, loyalty, and Customer Relationship Management (CRM).
Engineering the specific features, pricing, and distribution of the offering.
Online marketing, social media marketing, and mobile marketing strategies.
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The importance of identifying and meeting human/social needs. The role of marketing in creating company value. B. Developing Marketing Strategies & Plans
The 15th Edition of Marketing Management is not just a textbook; it’s a strategic framework for the modern digital era. It emphasizes , focusing on the integration of value exploration, creation, and delivery.
The CEO was stunned. The campaign was pivoted. Sales tripled within a month. Academic slides are notoriously text-heavy
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Breaks down organizational buying, the Business-to-Business (B2B) buying process, and institutional/government markets.
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Defining what is marketed (goods, services, experiences, persons, places, properties, organizations, information, and ideas).
Covers components of a modern marketing information system (MIS), internal records, and marketing intelligence.
The role of marketing channels, channel-design decisions, and channel-management decisions.
Creating long-term loyalty relationships is financially superior to constantly acquiring new transactional customers. These slides break down: