Short-form video is the dominant content format in Indonesia, with 99.5% of the country's 212 million internet users accessing the web via smartphones. The average Indonesian internet user watches short videos four days a week.
Horror is a massive pillar of Indonesian entertainment. Supernatural video investigations, spooky storytelling podcasts, and explorations of haunted locations consistently rank among the most popular videos. Audiences love local folklore, featuring mythical creatures like the Kuntilanak or Pocong . Street Food and Mukbang
Two major trends are set to shape the future of Indonesian entertainment: the rise of interactive experiences and the integration of artificial intelligence.
From the kaki lima (street vendor) watching a horror compilation on their phone while waiting for customers, to the teenager in Surabaya editing a dance video at 2 AM, the content is being produced by the people, for the people. Bokep Adik Kakak Awalnya Minta Kocokin Eh Ngewe Jambak
Culinary videos are staple viewing. Creators travel across the provinces to document vibrant night markets, spicy sambal challenges, and massive portions of traditional dishes like Bakso (meatballs) and Nasi Goreng (fried rice). 3. Trends Driving the Entertainment Industry
Genre-wise, Indonesian audiences have a strong preference for local content that resonates culturally. As data shows, Korean content remains the most popular OTT genre (ranked among the top two by 57% of viewers), but Indonesian dramas, sinetron, and films are gaining ground. Netflix has noted that Indonesian audiences gravitate toward stories that are "emotionally sincere, rooted in family dynamics, socially driven, and infused with heart". Emerging themes in 2026 films include coming-of-age stories about self-discovery and unique friendship tales inspired by K-pop popular culture.
: Audiences strongly prefer content spoken in Indonesian ( Bahasa Indonesia ) or regional dialects (like Javanese and Sundanese) that reflect daily local life. Dominant Genres in Popular Indonesian Videos Short-form video is the dominant content format in
For YouTube Shorts in the "Entertainment" category, the top channels included (25.8% reach, over 18.28 million viewers), Justin Flom (24.2%), and 9TaWa (24.1%).
Explore how are adapting to the digital shift.
While popular in Japan, VTubing is gaining traction in Indonesia. Companies like Mahapanca are creating animated hosts who interact with fans in real-time. This allows for a "perfect" entertainer who never gets tired, never ages, and can work 24 hours a day selling products. From the kaki lima (street vendor) watching a
Indonesia is experiencing a massive digital renaissance. With over 200 million internet users, the archipelago has become one of the world's largest consumers of online media. From viral TikTok dances in Jakarta to cinematic vlogs in Bali, Indonesian entertainment and popular videos are reshaping global digital culture.
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