Adopted as a corporate font by the University of Worcester, Bath Spa University, and Solent University.
Over the years, the family grew from six weights to a massive, versatile collection, adding an ExtraLight weight and eventually expanding to include comprehensive .
Lowercase letters in Bliss 2 possess a more natural feel and flow, influenced by Hans Eduard Meier's concept of "dynamic structure." This can be observed in the arch of the letter 'n,' which pushes to the right, creating a sense of movement and rhythm across the page.
: The strokes have a subtle softness that imparts a modern yet approachable feel, suitable for both corporate branding and public signage. Font Family Structure The family typically comprises (7 weights with matching italics): Jeremy Tankard Typography Bliss 2 Font Family
“Now we give you something in return,” the font whispered, in the collective breath of seven billion kerning pairs. “We give you silence. We will stop shaping your words when you stop shaping each other. Until then—we will be the only true thing you read.”
For a classic, editorial aesthetic, pair Bliss 2 headlines with a robust, traditional serif body text like Baskerville , Georgia , or Minion . Alternatively, use Bliss 2 for the body text and pair it with a sharp, contemporary editorial serif like Chronicle or Mercury for titles.
When using Bliss 2 on the web, always declare font-display: swap; in your CSS to ensure text remains visible during the font download. Adopted as a corporate font by the University
Bliss is a and requires a license for use.
Due to its high legibility and balanced, professional, yet warm aesthetic, Bliss is heavily used in several key sectors. Corporate Identity and Branding
The Bliss 2 font family remains a testament to what thoughtful type design can achieve. By marrying the structural wisdom of historical calligraphy with the clean demands of modern digital displays, Jeremy Tankard created a typeface that avoids passing trends. Whether you are building a global brand identity or designing a clean, accessible mobile app, Bliss 2 offers the flexibility, elegance, and legibility required to make your words resonate. : The strokes have a subtle softness that
The workhorses of the family. These weights are meticulously spaced and weighted for body text, ensuring seamless readability across multi-page annual reports, books, and website articles.
With this information, I can provide a tailored typographic style guide for your layout. Share public link